More revenue from the traffic you already have
We find where your store loses customers, then test and fix it - month after month. It starts with a free audit.
More ad spend won't fix a leaking funnel
The average e-commerce store converts 1–2% of its visitors. The other 98% arrive, look around, and leave. The fix isn't more traffic. It's finding where people drop off, and why.
We turn findings into pages that convert
CRO isn't one deliverable - it's a loop of finding, fixing, and proving. Here's the full stack.
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We turn findings into pages that convert
CRO isn't one deliverable - it's a loop of finding, fixing, and proving. Here's the full stack.
1. Research & audit
We analyze your funnel data to find exactly where and why visitors drop off.
2. Analytics & tracking
Most stores can't trust their own numbers. We fix your GA4 / Shopify events, and attribution.
3. A/B testing
We turn findings into hypotheses and run controlled tests.
4. Conversion design
We design and build the winning variations.
Real audits. Real findings.
We analyze your funnel and walk every page - desktop and mobile - then hand you a ranked report of what's costing you sales. Findings backed by research, not opinions.
Broken Planet
- High: category pages have no size or availability filters, so shoppers must open every product to find what's in stock in their size.
- Medium: adding to cart gives almost no confirmation; only a small counter in the corner ticks up, so the action easily goes unnoticed.
Small frictions like these quietly cost add-to-carts, and with most streetwear shopping happening on mobile, they add up fast.
Kiemo Robotai
- Critical: hero fails the 5-second test: a first-time visitor can't tell what's sold, for whom, or why here over a competitor.
- High: the first four products share the same image, so the grid reads as one repeated item and weakens browsing.
New visitors most likely leave before reaching a product page.
MELP
- Critical: the hero led with a benefit but never said what MELP actually is, so a cold visitor couldn't place it in one glance.
- High: two competing hero CTAs ("Funkcijos" / "Programėlė") split attention instead of driving toward sign-up.
A clearer value proposition and a single path to sign-up, focused on turning visitors into leads.
Start with the free audit.
Scale when it pays off.
Step 1
Step 2
Step 3
Free audit
We find where you're losing customers and walk you through it on a call.
Test sprint
We fix and test the biggest leaks with 3-4 experiments, results in weeks.
Ongoing CRO
Continuous testing, month after month. With roadmap, experiments, reporting.
Meet the founder
BetterAt was founded by Eitvydas to help eCommerce brands unlock the growth they’re leaving on the table. Curious by nature and driven by solving problems, he believes the best decisions are backed by data, not guesswork.
With 9+ years of hands-on experience in digital marketing, performance tracking and conversion optimization, he combines research, experimentation and data to turn insights into measurable business growth. His approach is transparent, collaborative and focused on long-term results rather than quick fixes.
When he’s not optimizing websites, you’ll probably find him chasing a lower golf handicap.
Frequently asked questions
Do you have more questions? Here are some of our most common asked question from clients.
Is the audit really free? What's the catch?
Yes, it's really free, no obligation. You get a walkthrough of where you're losing customers. Most clients continue because the findings are worth acting on, but there's no commitment.
Do you implement the fixes, or just tell me what's wrong?
Your choice. We can hand your team a prioritized checklist that comes with or without Figma designs. We can also handle the build and implementation with our development partner. The free audit is findings only.
How long does it take, and when will I see results?
The free walkthrough is ~20 minutes; a full audit lands in 5 business days. CRO compounds over time — first tested wins typically show within a few weeks and build from there.
How much does it cost after that?
It depends on your store and how much you want us to do. We offer from fixed plans to ongoing optimization. We quote after the free audit, once we've seen what you've actually got. No guesswork, no surprise fees.
What if my analytics or tracking isn't set up properly?
Common, and usually a finding in itself. We work with whatever data you have, and fixing broken tracking is one of the first things we do so future decisions rest on numbers you can trust.
What platforms do you work with, and what do you need from me?
Mostly Shopify and WooCommerce, plus custom ecommerce stores. To start, we just need access to your store and analytics, and 20 minutes for the call.
See exactly where your store is losing customers.
