5 Easy Ways to Boost Your Store’s Conversion Rates

In this article, we will discuss how to boost the number of people who buy from your store. While anyone can pay to get more traffic, converting those visitors into customers is much harder. We offer 5 simple ways to increase your store’s conversion rates and get more people to buy from you.

1. Use High-Quality Product Photos. If possible, include People in Them

Most businesses underestimate how important it is to have high-quality images of the products they are selling. Having a poor-quality, blurry image from a single angle will only convince visitors to keep looking elsewhere.

One of the first things we do is make sure that images are sharp and clear, and the product is shown from different angles and also shown in real-life environments with people.  This helps visitors picture themselves using/wearing it, they can see the size of the product which makes them feel more connected to the item and more likely to buy it.

2. Offer Free Shipping for Orders Over a Certain Amount

The truth is that nobody enjoys having to pay for shipping. Surprisingly high delivery charges are really one of the main causes of cart abandonment. Customers are encouraged to add more things to their cart in order to qualify for free delivery, which not only makes them feel like they're getting a fantastic deal. It benefits both parties.

3. Send Automated Emails for Abandoned Carts

Everyone has put things to a cart, become sidetracked, and then walked away without making a purchase. This is the usefulness of automated emails. A polite reminder that they forgot something can encourage customers to return and finish their transaction. It's an easy, passive method to improve sales and keep your store at the top of your customers mind.

4. Show Customers That Your Store is Safe

In the past few years, there has been more talk about privacy and security - GDPR, cookie consents, websites selling your data and so on. Visitors are getting better at spotting the website that lacks credibility or trust. They need to feel confident that their personal and payment details are safe.

There can be many clues for a visitor not to trust your store and leave:

• Websites with outdated/faulty design
• Not offering trusted payment methods
• Lack or no reviews
• Poor product images

These are a few main issues that e-commerce businesses need to address in order to make their visitors feel secure, which will undoubtedly improve sales

5. Make the Checkout Process as Simple as Possible

There is nothing more frustrating than a complicated checkout process. You want to make this as easy as possible, because if there are too many steps or unnecessary fields to fill in, visitors will just give up and leave. Keep it short and sweet, and ask only for the essential information. The easier it is for visitors to go through their checkout, the more likely they’ll do it. There is a good reason why Amazon has a 1-click buying button. After filling in their contact and delivery information once, everything is saved and will be reused the next time that visitor decides to buy again.

These five strategies are relatively easy to implement but can make a big difference in converting your visitors into buyers. By focusing on making the experience smooth and trustworthy, you’ll definitely create more loyal and happy customers.

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