If you’re running a Shopify store and wondering why you’re getting lots of visitors but not enough sales, it might be time to look into conversion rate optimization (CRO). Simply put, your conversion rate measures how many visitors to your Shopify store complete an action you want, like making a purchase. Improving this can be a game-changer for your business, and the best part is, you can do it with your current traffic!
In this post, we’ll walk you through actionable tips and strategies to improve your Shopify conversion rate without needing to invest in getting more visitors.
Your conversion rate is the percentage of people who visit your site and complete a desired action. For Shopify stores, this is usually making a purchase, but it could also include actions like signing up for a newsletter or adding an item to the cart. Read more about What is a Conversion Rate.
To put in simple terms, conversion rate = (Total conversions / Total visitors) x 100
For example, if you had 1,000 visitors last month and 50 people made a purchase, your conversion rate would be: (50 / 1,000) x 100 = 5%
Now, let’s dive into how you can increase that number!
Your product page is where the magic happens. It’s where potential buyers decide whether or not they want to purchase. You can improve your conversion rate by making these pages informative and easy to navigate.
Cart abandonment is when visitors add products to their cart but leave without completing the purchase. It’s a common issue, but you can tackle it with abandoned cart emails. Send a friendly reminder about the items in their cart, and offer incentives like free shipping or a discount to encourage them to complete their purchase.
Here’s a quick tip: Be playful and engage in your cart abandonment emails. A subject line like “Did you forget something?” often works wonders!
A great way to boost conversions is to give customers a reason to come back. Implementing a loyalty program can encourage repeat purchases and keep customers engaged. You can reward them for actions like leaving reviews, following your brand on social media, or referring friends.
People are more likely to buy when they see others doing the same. Adding social proof—like reviews, testimonials, or “as seen on” seals—across your Shopify store builds trust. Make sure reviews are visible on product pages and even on the homepage.
A complicated checkout process can cause customers to abandon their carts. You can improve your Shopify conversion rate by making the checkout as smooth as possible:
Pop-ups can grab attention and offer incentives like discount codes, increasing the chance of conversions. However, timing is everything. Avoid overusing pop-ups, and make sure they don’t interrupt the shopping experience. Consider offering a small discount or promoting a special offer with a well-designed pop-up.
Many customers visit your site, browse a product, and then leave without buying. Retargeting ads can help you reach out to those potential customers as they browse elsewhere on the internet. Showing them the same products they viewed on your Shopify store can remind them to come back and complete the purchase.
According to studies, customers who see retargeted ads are 70% more likely to convert.
With more than half of web traffic coming from mobile devices, having a mobile-friendly Shopify store is a must. Your site should be easy to navigate on smaller screens, with large buttons and simple layouts. Also, speed matters! Slow-loading websites frustrate visitors and cause them to leave. Use tools like Google PageSpeed Insights to check your site’s speed and make improvements where needed.
Word-of-mouth marketing is incredibly powerful. You can implement a referral program that rewards both the referrer and the new customer. For example, offer a discount or free gift for both when someone refers a friend who makes a purchase. This helps you grow your customer base and increase conversions.
By following these steps and continuously testing and optimizing, you’ll see your Shopify store’s conversion rate improve. Whether you’re adding more social proof, refining your checkout process, or engaging customers through loyalty programs, BetterAt is here to help you get more out of your existing traffic and turn visitors into loyal customers.
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A good conversion rate for a Shopify store typically falls between 2.5% and 3%. If your store’s conversion rate is higher than 3%, you’re doing great!
You can easily track your Shopify conversion rate by using the formula mentioned earlier, or better yet, by checking your Shopify Analytics dashboard, which gives you insights into your store’s performance.
Reducing cart abandonment can be done by sending abandoned cart emails, simplifying the checkout process, and offering incentives like free shipping or discounts to customers who leave without purchasing.
A low conversion rate could be due to several factors, including poor product page design, slow site speed, complex checkout processes, or a lack of trust signals like customer reviews.
